International Autumn Trade Fair (IATF) is the one and only trade exhibition in the MENA region which offers a comprehensive opportunity platform for global consumer goods industry.

Over the last 22 years, IATF has emerged as an acknowledged vantage point for the global consumer goods players keen to expand their foot prints in the Middle East and North Africa (MENA) market. The fair also provides a key opportunity and a stepping stone to new companies to enter the regional market.

The success of IATF was amply reflected in last year’s exhibition which attracted over 800 exhibitors from across the world. In its last year’s edition, IATF attracted around 13,000 visitors from across the region, which is a testimony to the attractive proposition the show offers to global consumer goods companies.IATF 2008 offers a great opportunity for consumer goods companies ranging from cosmetics to diary products to assess the potential and tap the MENA market.

The product categories that are showcased in the exhibition include a huge variety - foodstuffs, electronics, household appliances, plastic household products, toys, stationery, electrical items, handicrafts, carpets, garments to textiles, house ware, kitchen ware, sanitary ware, novelties, machinery, machine tools, hardware accessories etc.

The upcoming IATF 08, which will be held from 15th to 18th December 2008 at the Dubai International Convention and Exhibition Centre (DICEC) has already generated enthusiastic responses and is poised to become a greater success than the 2007 edition.

A host of new participants have confirmed initial enthusiasm, a reflection of how the growing market for consumer goods in MENA is attracting hordes of companies to the region.